What is an SSL Certificate?

SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites.

 

SSL Certificates bind together:

  • A domain name, server name or hostname.
  • An organizational identity (i.e. company name) and location.

An organization needs to install the SSL Certificate onto its web server to initiate a secure session with browsers. Once a secure connection is established, all web traffic between the web server and the web browser will be secure.

 

When a certificate is successfully installed on your server, the application protocol (also known as HTTP) will change to HTTPs, where the ‘S’ stands for ‘secure’. Depending on the type of certificate you purchase and what browser you are surfing the internet on, a browser will show a padlock or green bar in the browser when you visit a website that has an SSL Certificate installed.

What does a website with an SSL Certificate installed look like?

E Light

Why Do I Need An SSL Certificate?

SSL Certificates protect your sensitive information such as credit card information, usernames, passwords etc. Some features of it is explained:

Trust

An SSL certificate offers an immediate visual indication to visitors that your website is secure, that they don’t have to worry about malicious online activity, and that your business, whether you as an individual or as a company, take security seriously. These are all strong selling points and can help you to gain the trust of potential customers.

When you purchase and install an SSL certificate your domain uses the secure https protocol (as opposed to http) and popular web browsers also display a green padlock symbol in the search bar. Some SSL certificates also include a verified trust seal which is further emphasis to a commitment to security.

Trust translates to sales

An important part of completing a sale, whatever the value, is to establish the trust of the potential customer. I don’t think anybody would voluntarily do business with a person or company that they didn’t trust, and this has particular relevance when payments are made or received online. Averting worries such as these can often times tip the scales in favour of a sale as it eliminates a source of hesitance/indecision.

SEO

There is always much speculation when it comes to search engine ranking and the composition of ranking algorithms, however, one of the criterion that Google have confirmed to be valid is SSL certification.

Simply, search engines favour sites which they deem to be secure and of course, this makes perfect sense. In order to return the best quality matches for a particular search term there needs to be an aspect of filtering out the serious from the unserious and the secure from the unsecured or malicious.

Below are some more benefits of having an SSL Certificate:

  • Keeps data secure between servers
  • Increases your Google Rankings
  • Builds/Enhances customer trust
  • Improves conversion rates

 

At E Light we present 3 types of SSL Certificates:

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Description/ Certificate Domain Validated SSL Organization Validated SSL Extended Validated SSL
Trust Level 3 Star Trust Level E Light 4 Star Trust Level E Light 5 Star Trust Level E Light
Browser Displays Browser Padlock Normal Padlock E Light Browser Padlock Normal Padlock E Light Green Address Bar EV Padlock E Light
Information displayed in certificate Verified domain name Verified domain name
Organization name
Verified domain name
Organization name
Organization address
Issuance Speed 1 business day
Not Clear Not Clear
Vetting Requirements Right to use domain Right to use domain
and full company vetting
Rights to use domain and extended company vetting including confirming the legal, operational and physical existence.
Validity Period 1 – 3 years 1 – 3 years 1 – 2 years
Underwritten Warranty $10k $1.25 million $1.5 million
Certificate Options      
Wildcard

*additional costs apply

checkmark E Light Unlimited subdomains checkmark E Light Unlimited subdomains
Multi-Domain (Subject Alternative Names)

*additional costs apply

checkmark E Light Up to 100 subdomains checkmark E Light Up to 100 subdomains, top level domains, or public IP addresses checkmark E Light Up to 100 subdomains or
top level domains
Pricing  Low
High
High
Volume Discounts checkmark E Light Multi-year discounts
available.
checkmark E Light Multi-year discounts
and volume discounts
available.
checkmark E Light Multi-year discounts
and volume discounts
available.